Sustain Traders Oceania

One of Australia’s leading organic exporters shares there path to success. Anni Brownjohn founded OZGANICS foods over 12 years ago. The brand is now sold in every Asian country and continues consistently to gain greater market share. Learn from the expert how the Asian organic market has changed following the GFC. Also how OZGANICS grew the brand in Asia, what are the opportunities and obstacles, and which markets have easier access pathways. Anni will provide a valuable insight into what is involved and explain how she achieved her success. She'll also offer you some tips on how to get it right within the Industry and answer any questions that may facilitate your path to export success.

Find out the latest consumer trends. The 2010 Organic Market Report revealed some interesting statistics but where are we at in 2011? Where and why are consumers shopping this year and what looks like the trend for 2012? Every retailer should attend this and anyone else interested in staying at the forefront of the green purchaser.

Sponsored by:

Biological Farmers of Australia

The tricks revealed by Polkadot PR a consumer PR agency with clients spanning from lifestyle, health, food, beverage, beauty, fashion plus many more! Polkadot PR will introduce you to the world of PR and explain how the media works. To create cut-through in the media landscape, it’s important to do something that makes your product or service stand out from its competitors. The team at Polkadot PR will show you some successful case studies of how that can be achieved, and discuss what you can do to secure fantastic media coverage in the right publications, and get people talking about your brand or product!

Ignoring social media use and its potential effects is no longer an option for businesses that want to lead and succeed in today's business environment.

Learning Outcomes
• Discover the secrets and security issues surrounding a successful Social Media strategy
• Learn how to utilise social media to network your market. Without sufficient web presence your business is invisible to a staggering proportion of consumers
• Get noticed in the media, write a sure-fire ad, create compelling web content and devise an online marketing campaign that will bring a bounty of clients to your door
• This seminar will teach you how to use the Internet to enhance your success while maintaining your ethical values
• Discover the tools to create an effective social media campaign for your business
• Understand how to build email lists from social media campaigns
• Understand online marketing principles and how to create a marketing funnel using social media platforms

"The Social Media Seminar provided me with the knowledge required to take the next step into marketing our business through a variety of Social Media outlets. Samantha gave me marketing ideas that I would have previously thought didn't apply to my business.”

Elke van Haandel . Beach Hotel . Byron Bay

Subject: Learn how to buy green and organic products that sell. Understand what makes a good product and how you tell this from one that will sit on the shelf for months. Scott Kinnear owner of Organic Wholefoods runs 2 succesful stores in Melbourne, plus an on-line store and home delivery service. Scott has been in retailing for over 20 years and has seen it all. He'll share his strategies with you and answer your questions. This is a must-attend event for those operating or looking to open a retail store or if you're trying to sell your products to retialers.

Competition in the natural foods sector is rapidly growing, however small businesses often have a unique focus and can obtain the upper hand when competing in this market. Matt Ward, company founder & managing director of Honest to Goodness speaks about the journey their business has been on over the past 9 years; lessons learnt and what he sees as a bright future for authentic & sustainable small businesses in Australia.